Creative Director–level leader specializing in transforming complex strategies into compelling visual stories and integrated brand experiences while building high-performing creative teams.

I’m a creative leader with 13+ years of experience building brands, growing high-performing teams, and turning complex challenges into ideas people remember.

My career has been rooted in healthcare advertising, where creativity has to work harder. I’ve partnered with clients, strategists, medical experts, and multidisciplinary teams to develop integrated campaigns that connect with patients, healthcare professionals, and consumers—without losing sight of the business goals behind the work.

Today, I shape creative vision across a portfolio of brands while mentoring talented creatives, strengthening client partnerships, and contributing to agency growth through new business and operational leadership. Whether I’m leading a pitch, developing a campaign, or coaching a team through a creative challenge, I believe the best ideas come from curiosity, collaboration, and creating an environment where people feel empowered to do their best work.

My work has been recognized by MM+M, PM360, Clio Healthcare, The Rx Club, and the Manny Awards—but I’m most proud of the teams I’ve helped build and the work we’ve created together.

You’ll usually find me exploring Chicago architecture, reading about interior design, catching live music or theater, or searching for inspiration in the details most people overlook.

resumé
perlesni@gmail.com

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